Testing ads in ChatGPT

Update on August 11, 2026: ChatGPT Ads has now launched in the United Kingdom, Mexico, Brazil, Japan, and South Korea. We’re continuing to expand to more markets this year.

Businesses interested in advertising in ChatGPT can visit openai.com/advertisers/ ⁠ (opens in a new window) to sign up for updates.

Update on May 7, 2026 : In the coming weeks, we plan to expand the ads pilot in ChatGPT in the United Kingdom, Mexico, Brazil, Japan, and South Korea.

In the coming weeks, we’ll begin expanding beyond the U.S., starting with pilots in Canada, Australia, and New Zealand. We’ll roll this out thoughtfully in each market, learn from real-world usage, and adjust as we go. Our hope is to continue to expand to many more markets this year.

We previously shared the principles ⁠ that guide our approach for advertising in ChatGPT. This test puts those principles into practice so we can begin learning from real-world use:

Update on March 26, 2026: Our ads pilot is focused on supporting broader access to ChatGPT while preserving consumer trust, usefulness, and user control. Guided by our ads principles ⁠ , the early results are encouraging. We’re seeing no impact on consumer trust metrics, low dismissal rates of ads, and ongoing improvements in the relevance of ads as we learn from feedback. These positive signals support moving into the next phase of our pilot.

Today, we’re beginning to test ads in ChatGPT in the U.S. The test will be for logged-in adult users on the Free and Go subscription tiers. Plus, Pro, Business, Enterprise, and Education tiers will not have ads. Ads do not influence the answers ChatGPT gives you, and we keep your conversations with ChatGPT private from advertisers. Our goal is for ads to support broader access to more powerful ChatGPT features while maintaining the trust people place in ChatGPT for important and personal tasks. We’re starting with a test to learn, listen, and make sure we get the experience right.

For businesses, we are just beginning to explore the ways different types of organizations can participate in the ChatGPT experience in an additive way. Over time, we will evolve our advertising program to support additional formats, objectives and buying models and build new ways for businesses to interact with consumers in ChatGPT. If you’re a business and interested in advertising in ChatGPT, visit openai.com/advertisers ⁠ to sign up for more updates.

These pilots will help us understand what works well in different regions, so we can continue improving the experience as we expand.

If you’re a business and interested in advertising in ChatGPT in these new markets, visit openai.com/advertisers/⁠ ⁠ to sign up for more updates.

If you’re a business and interested in advertising in ChatGPT in these new markets, visit openai.com/advertisers/ ⁠ to sign up for more updates.