OpenAI has announced its support for the European Commission’s Code of Practice on Transparency of AI-Generated Content, contributing to the implementation of the EU AI Act. The company states that its support builds on years of internal research and collaboration to strengthen provenance for AI-generated content. Since 2024, OpenAI has incorporated C2PA metadata into its DALL-E 3 image generation tool and later joined the C2PA Steering Committee. In addition to metadata, OpenAI uses SynthID watermarks for images generated through ChatGPT, Codex, and the OpenAI API, and has launched a public verification experience at openai.com/verify to help users check image provenance signals. OpenAI previously signed the EU’s General-Purpose AI Code of Practice in 2025. While acknowledging that provenance is still a nascent field where signals can be lost or stripped during online sharing, OpenAI emphasizes that a multi-layered approach involving metadata, watermarks, product safeguards, and ecosystem-wide cooperation is essential for detecting disinformation campaigns and supporting election integrity. The company commits to complying with applicable requirements under the new Code and working with the AI Office, Member States, and the wider community to foster a trustworthy AI ecosystem.
Supporting Europe’s work in ensuring a trustworthy AI ecosystem
OpenAI has announced its support for the European Commission’s Code of Practice on Transparency of AI-Generated Content. The move follows the company's previous commitments to EU AI governance frameworks and highlights its ongoing efforts to advance provenance standards for AI-generated media.
Why it matters
This development highlights how major AI providers are aligning with emerging European regulatory frameworks on content transparency. It underscores the industry's push toward standardized provenance methods like C2PA and watermarking to build trust in AI-generated media.
Topic dossiers OpenAI