Reimagining advertising with AI
OpenAI is introducing new AI-powered advertising tools and experiences for ChatGPT, including Sponsored Agents and integrations with HubSpot and Shopify. The updates aim to make ads more useful for consumers and simplify campaign management for businesses using natural-language prompts. Testing for Sponsored Agents is currently underway with select advertisers in the United States.
The Core Development
Today, we’re introducing new AI-powered experiences to make ads more useful for people and advertising easier for businesses.
We’re testing Sponsored Agents, which let people start a conversation with a business-sponsored agent after clicking an ad in ChatGPT. We are making it easier to create ads by simply writing a few prompts in ChatGPT Work. At the same time, we are making Ads Manager more powerful with new AI creative tools. Finally, new integrations with HubSpot, our first CRM partner, and Shopify, our first ecommerce partner, are bringing ChatGPT Ads into the tools businesses already use.
Throughout this work, our ads principles remain unchanged, and protecting the trust people place in ChatGPT remains our North Star.
Deployment & Availability
Starting today, businesses managing their customers in HubSpot can connect a ChatGPT Ads account (opens in a new window) , create ads, track performance, and follow up on leads directly in HubSpot powered by their HubSpot context. Also available today, US-based Shopify merchants can use the new
Strategic Perspective & Ecosystem Impact
Together, these updates represent the next step in building our AI-based advertising platform.
Ads in ChatGPT help people find what they’re looking for or discover something they hadn’t considered. But seeing an interesting product or service is often just the beginning. A shopper might be curious about a dining table they see in an ad but have questions about whether it fits their space, how many people it seats, or how to care for its finish.
Sponsored Agents give users the option to go deeper. After seeing a relevant ad, a user can choose to start a clearly labeled conversation with a business-sponsored agent in ChatGPT. The user can explain what matters to them, ask follow-up questions, and follow a link to the business’s website when they’re ready to take the next step.
Why it matters
This move marks a significant expansion of monetization and enterprise integration for conversational AI platforms, blending native advertising with natural language interaction.