New ways to buy ChatGPT ads

We’re taking the next step in our ChatGPT ads pilot by making it easier for businesses to participate while keeping the experience useful, private, and clearly separate from ChatGPT’s answers. Advertisers can now create ChatGPT ads through partners or a new beta self-serve Ads Manager. We’re also introducing cost-per-click (CPC) bidding and expanded measurement tools, giving businesses more flexible ways to buy, manage, and understand campaign performance without sharing conversations or personal details with advertisers. These updates make it easier for more businesses to participate and lay the groundwork for a broader ads platform built around how people use ChatGPT.

We initially worked directly with a small group of advertisers to launch campaigns in ChatGPT. As we’ve expanded the pilot, we’ve broadened access through partners and are now introducing beta self-serve tools for advertisers.

We have been collaborating with leading agency partners including Dentsu, Omnicom, Publicis, and WPP to support businesses purchasing ChatGPT ads. We’ve also added technology partners such as Adobe, Criteo, Kargo, Pacvue, and StackAdapt, and will continue to invest in and expand our partner ecosystem.

Through these partners, advertisers can access ChatGPT ads through tools and processes they already use to grow their businesses. These partners help support campaign budgeting, bidding and advertising creative, while OpenAI’s ads system controls all delivery decisions.

We’ll continue to support CPM and CPC buying, and over time expect to support more ways for advertisers to bid and optimize for the outcomes they care about most.

Today, we’re beginning to roll out a beta self-serve Ads Manager that allows advertisers to sign up and purchase ads directly to appear in ChatGPT.

Ads Manager makes it easier for companies of all sizes, from SMBs and startups to global brands, to grow their businesses via ChatGPT. Businesses can register as advertisers, add payment information, set budgets, bids and pacing, upload ads, launch and manage campaigns, and view performance in the portal.

We’re gradually opening Ads Manager to more businesses as we continue to test and refine the experience. Businesses interested in learning more can sign up for an account here ⁠ (opens in a new window) .