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How ChatGPT adoption broadened in early 2026

OpenAI reported that ChatGPT adoption broadened globally across age groups, geographies, and demographics during the first quarter of 2026. Consumer plans saw significant growth among users over 35 and those with typically feminine names, alongside rising usage in Latin America, Asia-Pacific, and Africa. Work-related usage on consumer accounts shifted toward specialized tasks such as health documentation and information retrieval.

According to OpenAI data covering consumer plans in the first quarter of 2026, ChatGPT experienced a broadening surge in adoption across various demographics, age groups, and international markets. While users under the age of 35 continued to account for the largest share of total messages, users over 35 gained a larger share of usage during the period. Additionally, users with typically feminine names represented a growing share after achieving approximate parity in the previous year, accounting for over half of users where gender could be inferred. Regionally, the fastest-rising countries in messages sent per capita came from outside established markets, reflecting broadening adoption patterns across Latin America and the Caribbean, Asia-Pacific, and Africa. Within work-related usage on consumer accounts, creators of written and visual materials still led, but their relative share decreased as more specialized tasks gained popularity. The fastest-growing workplace tasks on these consumer plans included content creation, health-related documentation, and information retrieval, pointing to expanding adoption across a wider variety of professions and industries. The analysis excluded Codex and enterprise or education products, potentially understating total workplace usage. OpenAI stated that the Q1 2026 data reflects an AI tool becoming increasingly mainstream, utilized by a more diverse mix of people across more countries for recurring tasks.

Why it matters

The broadened demographic and geographic reach of ChatGPT signals that consumer AI tools are becoming more deeply embedded in daily routines and diverse global industries. This shift provides valuable data for researchers tracking the broader economic impacts of artificial intelligence.

Topic dossiers OpenAI