Google announced on Thursday that its Universal Cart shopping tool is now available to users in the United States across Google Search and the Gemini app. First previewed in May at Google I/O, the tool allows users to collect and monitor products found across search and Gemini, acting as a central hub for browsing items from multiple retailers. According to Google, Universal Cart is designed to simplify online shopping by saving items and progress so users do not have to restart their search later. The tool also provides notifications when saved products drop in price or when out-of-stock items become available again. Additionally, Universal Cart offers tailored assistance during the shopping process by factoring in credit card perks and surfacing relevant promo codes. Checkout is tied to Google's Universal Commerce Protocol, an open standard introduced earlier this year to help AI agents and retailers collaborate across the shopping journey. This launch represents Google's latest effort in AI-powered shopping, joining existing features like conversational product discovery in Search's AI Mode and the 'Let Google Call' tool. Google joins other companies such as Amazon and OpenAI in bringing agentic commerce features to their platforms as the industry seeks to make chatbots more useful for everyday tasks.
Google’s Universal Cart shopping tool launches in the US
Google has launched Universal Cart in the U.S. across Google Search and the Gemini app. The tool allows users to collect and monitor products from multiple retailers, track price drops and availability, and find relevant promo codes. Checkout utilizes Google's open standard Universal Commerce Protocol.
Why it matters
The launch highlights the ongoing industry push by tech companies like Google, Amazon, and OpenAI to integrate agentic commerce features into chatbots. This demonstrates how AI is expanding beyond simple question answering into practical e-commerce transactions.