CyberAgent moves faster with ChatGPT Enterprise and Codex

CyberAgent is a Japanese internet company engaged in businesses such as internet advertising, media & IP, and gaming. Guided by its vision of “creating a company that represents the 21st century,” the company leverages its strengths in technology and creativity to generate new value both domestically and internationally.

At CyberAgent, AI is positioned not as a set of limited advanced initiatives, but as a foundational technology that supports both business growth and operational design. The company has made continuous investments in this area. In 2016, it established “AI Lab” to conduct research and development of a wide range of AI technologies related to digital marketing. In 2023, it further launched the “AI Operations Office” to build an organizational framework for leveraging AI as a means of transforming business operations.

These efforts are centered on the adoption of ChatGPT Enterprise and Codex. Given the nature of its businesses in advertising, media, and gaming, CyberAgent’s competitive advantage lies in improving both quality and productivity at the same time, while also using AI to rapidly iterate through hypothesis testing. By making ChatGPT Enterprise the foundation of its AI environment, the company has enabled employees to use AI confidently in their daily work, supported by strong security and management capabilities. Today, using ChatGPT for tasks such as research, drafting, and organizing key points has become standard practice, while humans continue to hold final decision making responsibility. Codex is also helping people move faster in design discussions, code review, and documentation.

From a cultural perspective, CyberAgent has implemented mechanisms to encourage proactive use, such as sharing knowledge including prompts and successful use cases, as well as internal rankings that allow employees to understand their own AI tool usage. (These rankings are designed so that individuals can only view their own data and are not used for evaluation purposes.)

That growth was driven by deliberate culture building inside the company, along with ongoing training support from OpenAI.

CyberAgent also built follow-ups into its operating model. When an employee has not used the tool for a certain period, their bot reaches out on Slack to understand why. If the employee is using another AI tool, the conversation helps clarify which tools are being used and for what purpose. If they are not using any AI tools, CyberAgent suggests ways AI could support their specific work.

Even before the emergence of generative AI, CyberAgent had been advancing research and development aimed at leveraging AI in the advertising domain. In 2020, the company introduced “Kiwami Prediction AI,” promoting initiatives to integrate AI into the advertising creative production process.

After ChatGPT was released in 2022, the use of AI in employees’ daily work expanded rapidly. As business use grew, the need for stronger security, governance, and clear rules became more important. A major challenge was uncertainty about what information could be safely entered into AI tools, which created hesitation and slowed adoption. Usage also varied across departments and individuals, making it difficult to share knowledge and manage AI use across the company.

To address those challenges, CyberAgent adopted ChatGPT Enterprise, which offers management features designed for enterprise use. ChatGPT Enterprise enables companies to manage how input data is handled in accordance with their specific requirements, including contracts, configurations, and operational policies. It also provides enterprise-grade security and access control features, allowing employees to confidently incorporate AI into their daily work. Furthermore, CyberAgent has established internal guidelines for handling confidential information to ensure safe and secure use.