ChatGPT Ads expands across Europe
OpenAI is expanding ChatGPT Ads to 31 European markets, marking its largest rollout to date. Self-service access through Ads Manager is now available following an initial rollout phase. The expansion aims to support free and low-cost access to ChatGPT while giving marketers new reach.
The Core Development
Update on August 31, 2026 : Self-service access to ChatGPT Ads through Ads Manager is now available across the 31 European markets announced below.
Businesses interested in getting started can sign up at ads.openai.com (opens in a new window) .
Next week, ChatGPT Ads will expand to 31 European countries, including Germany, France, Spain, Italy, Sweden, Norway, Denmark, the Netherlands, and Austria.
Deployment & Availability
We expanded beyond CPM and CPC bidding to support conversion optimization, helping advertisers optimize toward their business goals.
Strategic Perspective & Ecosystem Impact
Advertisers will initially be able to access ChatGPT Ads through the OpenAI Ads Solutions team, agency partners, and technology partners. Self-service access through Ads Manager will follow later this summer.
Our mission is to ensure that artificial general intelligence benefits all of humanity, and Ads help democratize access to intelligence by supporting free and low-cost access to ChatGPT . As in our existing markets, ads will be shown only to users on the Free and Go plans. Plus, Pro, and Enterprise subscriptions will remain ad-free.
This expansion gives marketers across Europe a new way to reach people while they are actively exploring, comparing, and making decisions.
Why it matters
This massive European expansion tests whether conversational AI platforms can successfully scale advertising revenue models globally while maintaining user trust and data privacy. It also provides tens of thousands of marketers with advanced targeting, bidding, and measurement tools within AI interfaces.