OpenAI announced updates to its advertising platform in ChatGPT, which reaches 1.2 billion people weekly. The company is introducing a new visual ad format designed to showcase product inspiration and usage through images. Testing will begin later this month in the United States with an initial group of advertisers for users on Free and Go plans. OpenAI stated that ads will be clearly labeled, kept separate from generated images, and will not influence ChatGPT's answers. Alongside the new format, OpenAI is expanding its measurement tools and partner ecosystem. Integrations with Hightouch, Tealium, and LiveRamp now enable advertisers to send conversion data, while new support covers leading attribution partners across web and apps, including AppsFlyer, Triple Whale, and others. Furthermore, OpenAI is partnering with Haus, Measured, and WorkMagic to explore geo-based incrementality experiments. Early partner data indicated strong performance metrics, such as lower cost per acquisition for WeightWatchers and net-new customer acquisition for Dose and Portland Leather. To address brand safety, OpenAI is developing suitability evaluation pilots with DoubleVerify and Integral Ad Science to let independent partners assess safety standards without accessing private user conversations. Negative Phrases are also available for qualifying advertisers with specific placement requirements. Businesses can sign up for ads at ads.openai.com.
Building advertising for the way people use AI
OpenAI is introducing a new visual ad format in ChatGPT, initially testing it during image generation for Free and Go plan users in the US. The company is also expanding measurement tools and attribution partnerships, alongside developing brand suitability pilots with DoubleVerify and Integral Ad Science. These updates aim to help businesses reach consumers while maintaining independent answers and user privacy.
Why it matters
This expansion demonstrates how major consumer AI platforms are scaling monetization through targeted advertising while integrating third-party measurement and brand safety tools common in digital marketing.
Topic dossiers OpenAI