ATV Big Air Tour turned 3 days of work into 3 hours with ChatGPT
Co-founded by Larissa and Derek Guetter, the live-action ATV Big Air Tour runs 26 annual US dates and uses ChatGPT Work to streamline operations. The tool helps the two-person team manage marketing, inventory, and online accuracy. Tasks that once took days are now completed in minutes.
The Core Development
Families come to ATV Big Air Tour to put down their screens and share the excitement of something real: 75-foot jumps, roaring engines, and memories that last beyond the event. The company describes its performances as family experiences built around live action, interaction, and lasting memories.
ATV Big Air Tour packs nearly 26 tour dates across the United States into a short season running May to November. Co-founders Larissa Guetter and Derek Guetter are literally racing from one community to the next, coordinating travel, riders, equipment, merchandise, marketing, and family life before the next crowd arrives.
As their business was scaling up, they needed help to handle the workload and accelerate growth. ChatGPT Work was the answer, empowering them to offload time-consuming tasks from marketing to merchandising, and operate well beyond their human capacity.
Real-World Use Cases & Applications
The ChatGPT workflow reduces total review time from around 8 hours to 1 hour per week and helps ATV Big Air Tour maintain accurate event information, ensuring a painless customer experience and making the tour easier to find.
Strategic Perspective & Ecosystem Impact
ATV Big Air Tour is promoted on many channels, by event organizers, volunteers, ticketing teams, local media, chambers of commerce, and more. But they don’t always get the details right. So Larissa was manually fact-checking about 30 online publications daily.
Finding and correcting the errors was critical to company growth, but it was eating up a full workday every week. With ChatGPT Work, a scheduled briefing now does the work, checking Larissa’s priority sources and finding event listings she didn’t even know about.
“ChatGPT Work runs this report for me every morning. It finds all the inconsistencies all the way across the internet, so I can ensure all of this information is correct,” said Larissa.
Why it matters
The case study demonstrates how small businesses leverage AI tools to automate complex workflows, scale marketing, and optimize for AI-driven search engines.